Media has changed
News, social media, streaming audio and video solutions are under pinned by a variety of APIs – where milliseconds matter, the speed of your connections could be the difference between growth and losing users. It’s not enough to know your servers can handle capacity, it’s important to understand what the impact of geography and access services is on your user experience.
Understanding how systems function from where the user is, and the services they interact with is essential
End User Experience
It’s possible for everything to look just great internally but you could still be losing market share. Unless you can see how your users are experiencing the service and validating that the different components they may interact with are working is critical to understanding how your service works.