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Latest Salesforce News

API Movers and Shakers: Your Weekly API Performance Report

Spring has sprung! And our weekly API performance report is here. For our new readers, hello! This report is culled from our data and from that info, we give you the movers and shakers in each sector. You can also see on our new slick API Directory! Don’t see your favorite APIs listed? Let […]

API Movers and Shakers: Your Weekly API Performance Report

Once again, U.S. Government APIs are not doing so well. FEMA in the US Government Collection was in the Red Zone with a CASC score of 5.72. This was primarily due to an outage on the 7th of March, which saw the requests to most endpoints timeout. There was also a scattering of failures throughout […]

Weekly API Performance Report: Movers and Shakers

Here are our highlights for the week in APIs. We tell you who’s up, who’s down, and who dropped out completely. Are the APIs you depend on included? If not, let us know and we’ll add them to our collection. And if you still haven’t signed up for a demo, what are you waiting for? […]

Salesforce is a cloud-based customer relationship management (CRM) platform that provides a range of tools for managing sales, marketing, customer service, and more. The platform is used by businesses of all sizes to manage their customer data and improve their customer relationships.

Salesforce is a publicly traded company that is not owned by any other company. However, it does have a number of subsidiaries and acquisitions, including Tableau, MuleSoft, and Slack.

Salesforce has been using APIs since its early days, and has continued to invest in its API capabilities over time. The platform offers a wide range of APIs, including those for managing data, automating workflows, and integrating with other tools and services.

One of the primary ways that Salesforce uses APIs is to enable integrations with other tools and services. By providing APIs that allow other services to interact with Salesforce data, the platform enables businesses to build powerful workflows that span multiple tools and services. For example, businesses can use Salesforce’s API to automatically create leads in the platform based on events detected by a marketing automation tool like Marketo.

Salesforce’s API also allows businesses to build custom tools and applications that can interact with Salesforce data in real time. This has led to the creation of a thriving ecosystem of third-party tools and services that integrate with Salesforce, including analytics tools, customer service apps, and more.

Salesforce started using APIs in the early 2000s, and has since made significant investments in its API capabilities. In recent years, the platform has introduced new APIs for advanced analytics and machine learning, as well as for managing data privacy and compliance.

The platform uses a range of measures to ensure that APIs are secure and protected from unauthorized access. For example, Salesforce requires all API requests to be made over HTTPS, and uses OAuth2 for authentication and authorization. The platform also provides a range of tools for managing API access and monitoring API usage, to help businesses stay on top of security risks.

Salesforce has ambitious plans for the future of its API platform. The company is investing in new capabilities for automation and machine learning, with the goal of enabling businesses to automate more of their sales and marketing workflows and reduce manual effort. Additionally, Salesforce is exploring new use cases for its APIs in areas like healthcare and education, as businesses increasingly look for ways to use technology to improve these sectors.

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